Email and Digital Marketing Services

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WHAT CAN EMAIL DO FOR ME?

60% of marketers agree email marketing is producing ROI for their organization. 32% believe it will eventually produce ROI. - MarketingSherpa "Email Marketing Benchmark Survey" (2013)

Revenue per email held steady year-over-year at $0.12. - Experian "Q1 2013 Quarterly Benchmark Study" (2013)

74% of email marketers report having an “excellent” or “good” ROI, compared to just 37% who do not test. - Econsultancy/Adestra "Email Marketing Industry Census 2013" (2013)

In 2013, 41% of marketers confirm inbound produces measurable ROI, and a staggering 82% of marketers who blog see positive ROI for their inbound marketing. - HubSpot "2013 State of Inbound Marketing Report" (2013)

A surprising 34% of businesses cannot or do not calculate overall inbound marketing ROI in 2013. - HubSpot "2013 State of Inbound Marketing Report" (2013)

U.S. inbound marketers spending more than $25K per year save an average of 13% in overall cost per lead and more than $14 dollars for every new customer acquired versus those relying on outbound strategies. -HubSpot "2013 State of Inbound Marketing Report" (2013)

Revenue per email increased from $0.13 to $0.14 year-over-year, an 8 percent increase. Revenue per email on a quarter-over-quarter basis was up 30%. - Experian "Q4 2012 Quarterly Benchmark Study" (2013)

60% of respondents said that email marketing is producing ROI for their organization; 32% believe it will eventually produce an ROI. - MarketingSherpa "2013 Email Marketing Benchmark Report" (2013)

61% of respondents said they were able to calculate their revenue produced from email marketing, whereas 34% do not know how. - DMA "National Client Email Report" (2013)

54% of organizations generate 20% or more of overall revenue through email marketing. - DMA "National Client Email Report" (2013)

Email marketers estimate 30% of email revenue derives from targeting to specific segments; activity and lifecycle-based triggers produced 22% of total email marketing revenue. - DMA "National Client Email Report" (2013)

For 21% of respondents, email marketing accounts for 60% or more of all digital business revenue. - DMA "National Client Email Report" (2013)

The top-rated easiest tactic for email list growth include email to a friend (58%), registration during purchase (50%), social media sharing buttons in email (49%). The most difficult tactic of list growth includes co-registration programs (49%), paid search (36%), and offline events (35%). - MarketingSherpa "Email Marketing Benchmark Survey" (2013)

17% of marketers describe their list growth as very positive, growing rapidly. 50% describe it as somewhat positive, growing slowly. - MarketingSherpa "Email Marketing Benchmark Survey" (2013)

A study running a $500 giveaway contest on landing pages generated 700% more email subscribers than landing pages with no contests. - Incentivibe "Giveaway Contests: The Hidden Gem" (2013)

34% of all the leads generated in 2013 come from inbound marketing sources. - HubSpot "2013 State of Inbound Marketing Report" (2013)

Organic website traffic was cited by 54% of respondents as the best tactic for acquisition; 50% believe transactions are the best tactic. Social media remains in third place, reported by 23% of respondents. - DMA "National Client Email Report" (2013)

Only 25% of Fortune 500 B2B companies use forms to protect content and capture email addresses. - ClickZ "25% of Fortune 500 B2B Companies Have Adopted Marketing Automation" (2013)

97% of Fortune 500 B2B companies use forms for email newsletter sign up, or demo requests. - ClickZ "25% of Fortune 500 B2B Companies Have Adopted Marketing Automation" (2013)

Marketers are increasing their use of segmentation: the number segmenting into more than six different audiences rose from 29% in 2011 to 37% in 2012. - DMA "National Client Email Report" (2013)

The number of email marketers not segmenting their lists dropped from 19% in 2011 to 15% in 2012. - DMA "National Client Email Report" (2013)

Email marketers estimate 30% of email revenue derives from targeting to specific segments. - DMA "National Client Email Report" (2013)